About Introverted Alpha

What We Do

At Introverted Alpha, we help smart introverted men attract women naturally by bringing out their unique best. The men we work with are kind-hearted, growth-oriented, and analytical by nature. Some of our clients are inexperienced with women in general, and others have been in long-term relationships or divorced and want to be thoughtful about their next chapter.

Through our free material in our blog, ebook, email training series, and especially our coaching programs; we help our men attract women naturally and become benevolent badasses, using their power for good, not only for themselves but for others as well. We help them see what is specifically attractive about them so they can draw that out for everyone to enjoy! 

The great thing about bringing out the attractiveness that’s already in there is nothing needs to be manufactured! Nothing needs to be copied, memorized, or canned. Rather, there are gentle processes, frameworks, and steps that specifically draw out what is genuine and wonderful in each of our clients so they can showcase that effortlessly to the right women for them.

As they develop and shine more and more, it’s not only their dating lives that take off! They get promotions at work, they start doing more things they love like hiking or cooking or organizing get-togethers. Many of our clients say they now feel more like themselves than they ever have.

How We Do It

The linear, logical introverted man is special. He needs an approach that is founded in what is familiar to him: reason, sequences, and deep-down resonance in his heart. Our guys are not only analytical; they feel deeply. They are intuitive, and so they need an approach that “feels right” in addition to “sounding right.” They need both.

That’s why we’ve designed our programs to both “feel right” and “sound right”… organizing the realm of emotions and the heart into an orderly format that satisfies the mind. We do this by sharing in a thoughtful, sequential way where concepts and practices build upon each other and enforce each other.

We also incorporate in-depth 1:1 personal coaching with our IA Coaches, which many guys say is the very best part of the whole experience for them. The way the materials and coaching play together equals a tremendous result for our clients, so tremendous that we haven’t changed it substantially since January 2017. The way we work with our guys is perfect for them, and we are thrilled to help them so thoroughly and closely!

Our Ideal Clients

Our Introverted Alphas are all unique! Every single one of our guys comes in with his own personally-shaped hopes, dreams, challenges, fears, and questions. We love discovering more and more about how each of our guys is made, and how each has grown, during our time together with them.

A few things they have in common are…

  • Kindhearted and loyal. One thing our guys all share in common is a respect for people, for relationships, and for the bond that can develop between them and another based on kindness and earned trust. They want to find women who share these values.

  • Commitment to integrity and honesty. In the world of dating advice, they are looking for something substantial that connects with their values. Their integrity also means they are excellent clients; they follow through as long as they have a loving, supportive IA Coach in their corner to be there for them and cheer them on.

  • Fun-loving nature, even if buried! Our guys are sometimes quirky, often make us laugh, and always endear our hearts to them, whether they feel playful or not. We can see the hidden playfulness inside and we love getting to be the ones to draw it out!

  • At a stable place in their lives, ready to invest with us. It’s not always the season to do an in-depth three-month program with a team of women, lol! But for guys who are in their words “done” with putting this off, and who are in a financial and logistical space to do this responsibly, we can get off to the races on changing their life trajectory together.

Our Mission

Our mission is to refresh and uplift our clients so they can be their best and thereby enhance the lives of everyone they know and come in contact with. The best way to accomplish this is through our genuine, encouraging, step-by-step, and logical approach to dating and personal growth.

Our clients feel seen and loved as we open our own hearts to understand and value them, bringing out their unique best and helping them develop their skills in a sequential way. They see that they don’t have to be the brash life of the party to garner respect, affection, and devotion from the kind of women they seek as partners in life.

Our Offerings

Introverted Alpha’s primary offerings are two 12-week 1:1 coaching programs called Launch Your Dating Life, on filling one’s dating funnel, and Become A Benevolent Badass, on developing social leadership.

We also host events and offer First Touch To First Kiss, Magnetic Confidence, and other self-study programs as affordable stepping stone options. For our graduates, Level Up Coaching provides ongoing support.

Origin Story

Many men ask how we got started! Here’s the story… 

Introverted Alpha was founded in 2014 in San Francisco, by Sarah Jones, while she was at a friend’s house for dinner. She had gone to coaching school at iPEC Coaching 2011-2012, and soon after, she came on as Head Coach for another dating coaching company to help them grow while learning herself, letting them know from day one she’d branch off and make her own company one day.

After a year of working with clients through the other company, Sarah found that her favorite ones were the thoughtful, analytical men who needed more support and encouragement to bring out their best and let women see their unique charm. So in April 2014, she took an online business course by Ramit Sethi, and in June, she was ready to launch.

Sitting at her friend’s counter watching him make soup for dinner, she was telling him all about The Attractive Introvert, her new coaching business idea. He turned around, wooden spoon in hand, and said to her, “Have you considered a name like, The Introverted Alpha?” She had her laptop with her and immediately bought the domain. The next day, June 12, 2014, she was on the line with GoDaddy customer service who recommended she go with Introverted Alpha and drop the “the.”

Within 10 months, her story was picked up by Business Insider who ran a feature on her business. As she learned and grew, she invited other women onto her team to help her with administration, coaching, enrollment, and writing. The company has been featured on Forbes, The Huffington Post, San Francisco Chronicle, and many more.

Today, Introverted Alpha is a fully remote virtual team of eight contractors all across North America, serving clients around the world. When the company began, it was the only one of its kind, serving specifically introverted logical men (though many extroverts go successfully through our programs too!). Today, it remains the only one. 

When any team member is telling someone about the business, the new person says, “You do what? That is so interesting!” Indeed, it is! We are so blessed to get to work with the amazing guys we do, in this company. We plan to continue growing in a healthy, loving way far into the future.

About the Founder

Sarah Jones was raised in Birmingham, Alabama, and has always taken to helping people 1:1, encouraging them, and the arts: writing, painting, photography, dancing, and more.

In addition to her work at Introverted Alpha, Sarah shares her watercolor paintings, poetry, and personal writings at sarahamandajones.com.

All her work is inspired by her Christian faith, which is brand new as of August 2018, when she went through a very interesting season in her life. She tells her story candidly on this page.

Because of her own life transformation in 2018, she has gently shaped Introverted Alpha’s main objective to be empowering men to self-actualize in their relationship to themselves, women, and others; and if they are open to it, our deepest pleasure and honor is to lead them straight into a 1:1 dynamic and fun relationship with God Himself, as Sarah believes He alone is the source of love, ultimate meaning, and purpose.

She holds that we are made in our deepest nature to be close to God through the miracle of His unyielding love and passionate pursuit of our hearts. Because of where Sarah has come to in her own life which has touched the depths of her own heart, to support our men in exploring this refreshing personal relationship with God if they so desire, is and will always be our highest honor and deepest longing as Introverted Alpha.

Where To Go Next

Thank you so much for reading. We are touched by your interest, and we are excited to serve you however we best can! Here are some links of places to explore on our site: 

View all our dating coaching offerings and self-study programs

Hear what it’s been like for others to work with us on our reviews page.

Read our blog, full of dating tips for introverted men. 

Get in touch by emailing us at [email protected].

Stay in touch (most important!) by getting this free 22-page ebook, which will put you in the loop to hear more from us.

Would you like a copy of our ebook?

We'd love to send it to you. Inside, you'll find out what makes you uniquely attractive.

"I love how personalized and caring you guys are at Introverted Alpha! It's so wholesome and refreshing." - C.

"Your approach to the whole topic is really wonderful. Comforting, inspiring, and very helpful." - J.

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Become A Benevolent Badass. Attract Women Naturally.

Hi there! Before you go, would you like my ebook? It has some of my best material on finding your edge and building your confidence. :)

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