About Sarah Jones And Introverted Alpha

Sarah Jones, founder of Introverted Alpha, in a red dress

Why I Love Introverted Men

First things first: I love introverted men.

My dad, my brother, men I’ve dated, and many clients… all engineers. Linear, logical guys are more irresistible than they know. 

Many times, a woman is interested in them, but they don’t know what to do about it. So they do nothing to ensure they’re not being pushy (which shows their great character, but makes opportunities slip right by). 

I started Introverted Alpha for this reason: 

To stop that from happening for the introverted men out there and the women who prefer them.

I wanted to give analytical men a roadmap to attract the right women in a way that FEELS REALLY GOOD for everyone involved.

Rolling Hills Alabama

The Backstory

I grew up in Birmingham, Alabama. (Alabama’s tagline is “Alabama the Beautiful” for a reason!)

As a girl, an enduring fantasy of mine was to have a cozy shop with my art, poetry, novellas, and music.

I’d imagine people coming into the shop and experiencing my world, feeling something wonderful from it, and leaving with a token. 

(If you’re ever in San Francisco, visit Utsuwa on Polk Street. That shop is the exact fantasy I always had, but with plants and a charming Japanese shop owner.)

Boy Studying on his Bed

The Joy of Teaching

As a teenager and young adult, I loved academic tutoring. My focus was on helping people become more confident in themselves.

I brought a sense of fun and lightness and adventure to what had traditionally been drudgery for them (geometry, anyone?).

It was so meaningful for me, and I tutored on and off for 11+ years while I was also painting, writing, in school, and working other jobs.

In 2011, I had a coach of my own to help me launch my art career, and one day I realized that more than art, what really excited me was making a difference in people’s lives.

The day of a big art show in Summer 2012, I found iPEC Coaching and enrolled in their professional coaching certification program.

Couple holding hands

My dating life flourished

As a direct result of being in coaching school, my own dating life was flourishing for the first time in my life, in my mid-twenties.

Before then, I was either in a half-hearted long-term relationship or completely closed off to dating. Finally, I was meeting and dating wonderful men… attractive, mysterious, kind men. I was in heaven.

I said, “I want to teach other women how to do this! It’s incredible.”

A couple months later, I was coaching a man who said to me, “Hey I think this dynamic is really good: you as a woman coaching me as a man. It seems to come naturally to you, and I’m really enjoying it.

“Have you considered coaching men?”

That was all I needed to hear. I’d been thinking the same thing and was eager to make that shift.

Palm trees reflected in pool

In Summer 2013...

I met a dating coach for men in Los Angeles named Adam Gilad.

Adam used to work with David Deida, and I really liked Adam’s approach of helping men live an inspired life and attracting women that way, rather than through pickup artist tricks.

In our first meeting, I told Adam, “I want to love men into their greatness.”

That’s when I became a men’s dating coach, Adam’s Head Coach as he affectionately called me from the beginning (even though I was his only coach!).

I started coaching the men who knew and loved his work.

As I got more experienced as a dating coach for guys, I saw more and more how the men who were smart and introverted were my best clients.

They were wonderful!

We had the best connection, and they were able to understand and implement what I taught them really well.

Through being involved in the dating coaching industry for men, I saw there was a shortage of effective introvert dating advice for these guys.

There was literally no specific dating advice for introverted men, even though these men require a different approach. 

There was plenty of advice encouraging them to be extroverts, which didn’t resonate with them.

There was zero advice encouraging them to attract women naturally, by becoming the best version of themselves.

I founded Introverted Alpha in Summer 2014 to fill this need in the industry.

I had taken Ramit Sethi’s Zero To Launch program that Spring, so I felt equipped to make an artisanal, sustainable online business.

Dinner prep with cutting board

One Summer Night in 2014

I was at a friend’s house, and he was making dinner.

I told him I had started a site that week called The Attractive Introvert.

Through that site, I would help introverted men become successful with women.

As I was telling my friend all about the new The Attractive Introvert, he turned around, spoon in hand:

“Have you considered a name like… The Introverted Alpha? I think that would really resonate with a lot of men.”

My eyes widened, and I whipped out my laptop and bought the domain name on the spot.

Books lying open in front of window

Introverted Alpha Began

When Introverted Alpha came online in Summer 2014, introversion was a hot topic thanks to Susan Cain’s brilliant book, Quiet.

I was honored when one year after our inception, her team reached out to see if I would post on their website, Quiet Revolution. I was thrilled to.

I’ve also been honored every time Ramit Sethi has featured me and my business as a case study for his Zero To Launch program, and I’m happy to have written for his site GrowthLab.com.

Introverted Alpha has also been featured on Forbes, Business Insider, The Huffington Post, Entrepreneur, Cosmo, Elite Daily, AskMen, Men’s Fitness, ManTalks, Knowledge for Men, Order of Man, and many more (linked to from this page).

Glass of wine in kitchen

Why is this so fun?

I think Introverted Alpha is so fulfilling for me because it’s the marriage of my two earliest loves:

(1) having a “shop” of sorts for people to come and experience my view of things, and (2) “tutoring” men into genuine confidence and ease, just as I did with academic tutoring.

From the day I started Introverted Alpha, I knew I wanted to grow it into a proper business with a high-touch refined system for men to walk through.

I wanted a team of people to help carry Introverted Alpha’s impact beyond what I could do personally as a solopreneur. 

Today, our team of eleven is going strong and so are our clients. Our team is 100% remote, all of us all over North America and Europe, and our clients are around the world. 

We love helping you grow:

As a team, we want so much for you:

  • The joy of attracting refined, quality women as your day-to-day norm.
  • Freedom to choose the right short-term and/or long-term partners for you.
  • An ever-deepening sense of happiness, sensuality, and connection.
  • The confidence that comes from attracting women naturally.
  • Amazing intimacy that is relaxing and exciting for everyone involved.

In everything we do at Introverted Alpha, our intention is to be the clear and unequivocal choice for introverted men who want to attract women naturally without being someone they’re not.

We are delighted that you’ve found us.


About Sarah outside of IA

When I’m not working on Introverted Alpha, I’m usually doing one of these things: 

  • Editing my book (to be published in 2020/2021! Sign up for updates at sarahajones.com.) 
  • Hosting people for dinner (I love Samin Nosrat’s approach to food! Both her book and series on Netflix by the same name of, “Salt Fat Acid Heat,” are phenomenal.)
  • Nesting and making a beautiful home (I love Marie Kondo’s The Life-changing Magic of Tidying Up!).
  • Enjoying bakeries and brunch spots, bars, new restaurants, with great company. 
  • Strength training, going for a run, enjoying nature. 
  • Immersing in creative projects: learning languages, painting and drawing, writing poetry and stories. Follow my personal account on Instagram here, and my paintings/poetry account here
I’m so thankful to do what I love, inside and outside of Introverted Alpha. 
Man in flannel looking at ocean

What's next for you?

I hope you get everything you came to Introverted Alpha for, and I hope to keep growing together every day.

If you’d like to build strong easeful dating skills in a short matter of months, check out Launch Your Dating Life to see how we can help. You can go here for audio, in-depth client reviews of our programs.

To stay in touch, get this free ebook which will put you on our email list. Our guys say the emails are the most fun part because they’re real and genuine and in-the-moment. Go here to join.

Want to get in touch? Email [email protected]. We’d love to hear from you.

Would you like a copy of my ebook?

I'd love to send it to you. Inside, you'll find out what makes you uniquely attractive.

"I love how personalized and caring you guys are at Introverted Alpha! It's so wholesome and refreshing." - C.

"Your approach to the whole topic is really wonderful. Comforting, inspiring, and very helpful." - J.

Become A Benevolent Badass. Attract Women Naturally.

Hi there! Before you go, would you like my ebook? It has some of my best material on finding your edge and building your confidence. :)

Yes, please send my ebook!

You can send it to...

Scroll to Top